Electrolit U.S. Headquarters

A collaborative team of architects based in Guadalajara and Houston has designed the U.S. headquarters of Mexican beverage brand Electrolit.

The structure they chose to begin their journey in Houston—a low-slung, formerly industrial Spanish Revival slab located on the banks of Buffalo Bayou—resonated with the ethos and cultural identity of the company. The objective from the outset was to create a contemporary workspace imbued with the sophistication and relaxed character of residential architecture, balancing the industrial nature of the existing building with a warm palette of natural materials reminiscent of Mexican living. With this ambition in mind, the architects stripped the existing concrete structure down to its bones, correcting and repairing some of the abuses that it had undergone during its many lives. The proposal consists of a series of volumetric, light wooden boxes that house smaller programs and inhabit the industrial space as sculptures, creating and lending proportion to the spaces around them. The main entry leads into a foyer bounded on one side by a monumental wood-clad staircase. Past this stair, the space opens into a double-height lounge and flexible workspace. The stair leads to a mezzanine where the CEO’s office and a meeting room overlook the office. Throughout, diffused natural light emitted by glass-block windows is supplemented by existing skylights. The team worked to deploy warm tones and raw materials in order to strike a balance between the rough and the delicate. The result, aided by the thoughtful use of natural light, is a relaxed and subdued atmosphere that stands in opposition to the stridence of contemporary corporate vernacular.

Through its careful consideration of existing conditions and its balance between the industrial and the intimate, the project also manages to strike a different balance, between the company’s origins in Mexico and its new location in Houston.